Bitget Announces Rebranding Campaign, Unveils 'Trade Smarter' Philosophy

Crypto exchange Bitget announced it's updating the branding look and logo, as well as launching a new "Trade Smarter" philosophy. The campaign aims to advance Bitget's orientation as an individual-empowering crypto space, positioning Bitget as an industry leader in Web3.

The "Trade Smarter" philosophy is based on the exchange's long-standing "Better Trading, Better Life" slogan, which is meant to inspire individuals to embrace cryptocurrencies and unlock their potential for a brighter future. Bitget said that using new technologies for automating trading and increasing its efficiency are the backbone of its new direction to attract new users.

Through the rebranding campaign, the Bitget interface undergoes a complete overhaul to underscore efficiency and simplicity in all trading operations. In addition, the brand's logo is also updated, eliminating the "tails" to underscore the more streamlined and driven image. The mobile and desktop applications are expected to be redone in accordance with the new style in the coming six months.

Bitget has reached the 20 million registered user threshold. According to TokenInsight's Crypto Exchange Report 2023Q2, Bitget ranked Top4 among CEX platforms by quarterly accumulated trading volume.

Bitget Managing Director Gracy Chen said, "Bitget's 5-year journey has been a testament to our continuous technological transformation, and I am proud of the progress the platform has achieved since 2018. Today, as we unveil our new brand identity, vision and visuals, we reaffirm our dedication to shaping a smarter digital future. Bitget is committed to collaborating with industry leaders to create a trading environment that is safer, smarter, and more productive, reflecting our shared vision for success."

Related: Crypto Exchange Report 2023Q2